Is there much data on Asian-American usage of the internet?
Came across this item in the HuffPo. Excerpt:
Pew says it is too time-consuming and costly to include Asians as a separate category in their studies. This is a hollow excuse for a behemoth and respected organization. The willful omission of Asian-Americans from serious studies like this is damaging.
In fairness, to Pew, here is their response to the issue. Excerpt:
To use a specific recent example, our November 2012 national tracking survey contained 54 individuals who identified themselves as Asian or Pacific Islander out of a total of 2,261 respondents. The margin of error for a group of that size is a whopping +/-15.5 percentage points, which is far too large for us to have confidence in the accuracy of our findings. Moreover, none of the 54 respondents include non-English-speakers, meaning that our findings would not be representative of the broader Asian-American population as a whole.
What do you think?
UPDATE: Here is another article that addresses the question of social media usage among ethnic minority groups in the USA. The author highlights studies that show as a percentage within their respective ethnic minority groups usage is higher than among the white group.
Certainly, something marketeers will be chewing over.
For us here at CCCS, we simply want to get our materials out there for your consideration and hopefully your benefit and enjoyment. There is “Chinese” in our name and so indeed, some of our video materials are prepared in Cantonese and Mandarin. If you are in the Chinese Christian community, we welcome any feedback on how we can be more effective in reaching you with useful materials. But we know the internet is a wide open space and so anyone can visit this site and hopefully, we will be able to offer you something of value for your time regardless of your ethnic background.